Projecting tomorrow’s technology.

PRISMA is your professional technology integrator for innovative business solutions. We specialise in semiconductor and system components – from design-in processes and project development to business consultancy. With our many years’ experience, we are able to assist you by developing and implementing new business ideas in the fields of embedded systems and the Internet of Things.

You benefit from innovative solutions that represent state-of-the-art technology at a competitive price. Regardless of whether it is hardware, software or business-model development – we always focus on your sustainable success.

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News

Webinar: Winbond’s First OctalNAND Flash – High Speed, Low Cost Alternative to Octal NOR

The world’s first x8 Octal interface for NAND Flash, Winbond’s new OctalNAND Flash enables automotive and industrial manufacturers to provide code storage in high density without having to pay a premium for NOR Flash, a fast memory technology which scales poorly at densities above 512Mbits.

Winbond announced the introduction of a new high-speed OctalNAND Flash which makes high-density serial NAND Flash a viable low-cost alternative to today’s Octal NOR Flash. The world’s first x8 Octal interface for NAND Flash, Winbond’s OctalNAND Flash enables automotive and industrial manufacturers to provide code storage in high density without having to pay a premium and any special hardware change for NOR Flash, a fast memory technology which scales poorly at densities above 512Mbits.

Learn more about it with the Webinar.

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News

MEMSIC Partners with prisma sales service gmbh in Central Europe

MEMSIC, Inc., a leading provider of MEMS motion sensors, has announced the appointment of prisma as its exclusive sales representative organization for Germany, Austria, and Switzerland. This partnership will enable the proliferation of MEMSIC’s motion sensor solutions in the rapidly growing Internet of Things (IoT) market in Europe.

„prisma gives MEMSIC additional representation in Central Europe, which has an abundance of key technical customers in the automotive, industrial, and consumer markets,” said Nathan Caughel, MEMSIC’s Director of Sales for Americas and Europe. “We see this as a strategic addition that will expand MEMSIC’s sales team and offer increased customer support to MEMSIC customers in the region.”

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News

SIMCom: 6GHz Spectrum Is Open to Wi-Fi, Wi-Fi 6 Will Boost

As Federal Communications Commission decided to open the 6GHz spectrum, 6GHz band will be introduced into Wi-Fi applications; there will be enough spectrums to deploy 80MHz and 160MHz channels for high-throughput and non-congestion network access. Data from Dell’Oro shows shipments of Wi-Fi 6 chips accounted for 10 % of total shipments in 2019 and will reach about 90% by 2023. With the extensive deployment of 5G, Wi-Fi 6 is expected to be rapidly popularized in the next 2-3 years.

Compared with previous generations of Wi-Fi, the transmission speed of Wi-Fi 6 has been greatly improved, which is 827 times higher than Wi-Fi 1. The 6GHz spectrum enables Wi-Fi 6 to implement 59 20MHz channels, 29 40MHz channels, 14 80MHz channels and 7 160MHz channels. With the TWT technique, the wireless router only starts to connect when it receives a transmission command, so terminal power consumption can be reduced by more than 30%, and endurance is also expected to be extended.

Wi-Fi hotspots are increasingly being used in places such as shopping malls, stadiums and transport hubs. With the opening of the 6GHz spectrum and the extensive deployment of 5G networks, Wi-Fi is also promising in smart homes, smart TVs and vehicle-mounted devices. Currently, car manufacturers have explicitly required applying the Wi-Fi 6 standard to cars to reduce the use of wiring harnesses.

Competencies

Successful cooperation is based on mutual trust. Through open dialogue, we will get to the core of your company’s identity and harness your company’s full potential. Your needs and challenges drive our activities. Together, we create a scenario that is then put into action with our partners (see list of partners here). Hardware, software or a grand idea without a concept behind it is just “off-the-shelf technology”. But you should expect more: embedded systems that are tailored perfectly to your needs. That’s tailored technology.

ANALYSIS

Each process starts with an honest assessment of the current situation, taking market conditions and your core areas of expertise into account. We regard this phase as an open exchange of information in an open-minded and unrestricted way. As a trusted partner and challenger, the greatest possible benefit for you is our biggest goal.

Therefore we accept rejections, restrictions or changes to an existing order during the analysis phase. Three questions are key in this context: What do you really want to achieve? Which barriers are you confronted with? Will it take your company forward?

CONCEPT

In the concept phase, your wishes and needs are translated into proposed specific solutions and matched with the portfolios and skill sets of our partners. You will profit from our semiconductor, system and market experience as well as from our capability to make technical resources available.

The proof of concept covers not only technical but also commercial aspects providing the foundation of your business decisions.

IMPLEMENTATION

Now the “doing” phase starts: PRISMA brings together the right resources at the right time in the right place. We take care of the project management using the latest techniques as well as escalation and moderation tasks. You will benefit from smooth cooperation and fast time to market by using our extensive partner network and coordination capabilities.

The success of your project is not the end of the story: we stay by your side throughout every stage of the product lifecycle, provide technical support and assist you with sales and acquisition consulting.

Team

Prisma. Passionate Professionals.

Dr. Eckart Hauber

“We stand for interdisciplinary expertise – and work with the utmost passion for your success.”

Yvonne Gastpar

“Actions are better than words, so just face the problem and tackle it!”

Anne Melchior

“For us it’s crucial to always be available for our customers – and make them happy.”

Tilo Hahn

„When it gets difficult is often right before you succeed.“ (Chris Garret)

Oliver Weng

“We say: No way! to no way!”

Detlef Kaminski

“Be prismatic.“

Markets

Automotive

Central Europe, and Germany especially, is a cluster region for the automotive industry and home to many innovation and global market leaders in the OEM and supplier business. Many years’ experience and a wealth of contacts have given us an in-depth understanding of this complex industry. The applications range from classical automotive electronics to innovative infotainment systems, ADAS and car-to-x solutions, as well as other applications relating to autonomous driving. Technology is playing an increasingly important role in the automotive industry – and PRISMA solutions are an indispensable competitive advantage in this context.

Industrial

Industry 4.0 is the greatest driver of innovation in this segment and Central Europe harbours a range of hidden champions among the market leaders. Developments such as Smart Factory demand real-time connectivity, security and safety, paving the way for the Internet of Things, and PRISMA solutions will help you to set the pace and stay ahead in this fast evolving environment.

Consumer

Consumer electronics are also becoming increasingly intelligent and networked at home. TVs, communication devices, watches, appliances and home gateways – the future is becoming even smarter. New yet unknown business opportunities will emerge to challenge your existing business models and will force you to develop new products and services. PRISMA supports you with innovative hardware solutions or fully integrated systems including software, mechanical design and high-quality housing – from sensors to the cloud.