Projecting tomorrow’s technology.

PRISMA is your professional technology integrator for innovative business solutions. We specialise in semiconductor and system components – from design-in processes and project development to business consultancy. With our many years’ experience, we are able to assist you by developing and implementing new business ideas in the fields of embedded systems and the Internet of Things.

You benefit from innovative solutions that represent state-of-the-art technology at a competitive price. Regardless of whether it is hardware, software or business-model development – we always focus on your sustainable success.

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News

MEMSIC Partners with prisma sales service gmbh in Central Europe

MEMSIC, Inc., a leading provider of MEMS motion sensors, has announced the appointment of prisma as its exclusive sales representative organization for Germany, Austria, and Switzerland. This partnership will enable the proliferation of MEMSIC’s motion sensor solutions in the rapidly growing Internet of Things (IoT) market in Europe.

„prisma gives MEMSIC additional representation in Central Europe, which has an abundance of key technical customers in the automotive, industrial, and consumer markets,” said Nathan Caughel, MEMSIC’s Director of Sales for Americas and Europe. “We see this as a strategic addition that will expand MEMSIC’s sales team and offer increased customer support to MEMSIC customers in the region.”

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News

Solution for automotive application based on Winbond’s LPDDR4/4x

In most systems in automobile, DRAM is responsible for storage of program codes and computing data, and it plays a more important role during the development of automobiles with more and more ICT functions, which include but are not limited to personal computers (PCs), servers, mobile devices and vehicles. So far, the primary memory-based automotive applications are information & entertainment system and ADAS, and they account for more than 80% of the entire output value of automotive DRAM industry.

Winbond owns self-built wafer fabs, and is one of the top four IC makers that can simultaneously provide DRAM and NOR/NAND FLASH. The production lines of automotive DRAM include SDRAM, DDR/2/3 and LPDDR/2/4/4x with capacity ranging from 16Mb to 8Gb. It can meet customers‘ strict requirements of management of automotive memories, and provide longevity services. The capacity of Winbond LPDDR4/4x DRAM series is 1~8 Gb with 25nm technology node which is self-developed by Winbond, and the speed could be up to 4266Mbps. In addition to the supply type of known good die, Winbond also provides the standard 200BGA package with various kinds of automotive grade whereas AG1 grade will be ready at 3Q’20.

Japan announced that it would demonstrate its autonomous vehicle technology during the Tokyo Olympics as a demonstration of intelligent automobiles. Driven by 5G and artificial intelligence (AI), the ICT industry is heading towards an era of autonomous vehicles. The applications of ICT technologies in cars have been gradually shifted from entertainment videos, audio playbacks and navigation systems in early days to developing deep learning and vehicle-to-everything (V2X) communication in order to eventually make autonomous vehicles a commerical reality. To achieve this goal, semiconductor will undoubtedly be the primary driving force for any ICT technology.

Advanced driver assistance system (ADAS) is the most popular application in the current automotive environment. It is composed of many functions such as Adaptive Cruise Control (ACC), Autonomous Emergency Braking (AEB), Blind Spot Detection (BSD) and Driver Monitoring System (DMS). Car vendors have been trying to work on more active safety protection and expect to reach the ultimate goal of self-driving cars. As such, more semiconductor manufacturers are cooperating with car OEM to boost device reliability.

As mentioned above, currently there have been many actual semiconductors applications for automobiles, including the power semiconductors and video and audio playback and integration systems used in electric vehicles (including hybrid electric vehicles), micro-controllers/digital signal processor/semiconductor sensors used for vehicle and passive safety, and many other types of memories (such as NOR and DRAM). According to the statistics of IHS, the total output value of automotive semiconductor industry has grown at an average annual rate of about 7% in the past few years.

More about Low Power DDR4/4X from Winbond

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News

SIMCom: 6GHz Spectrum Is Open to Wi-Fi, Wi-Fi 6 Will Boost

As Federal Communications Commission decided to open the 6GHz spectrum, 6GHz band will be introduced into Wi-Fi applications; there will be enough spectrums to deploy 80MHz and 160MHz channels for high-throughput and non-congestion network access. Data from Dell’Oro shows shipments of Wi-Fi 6 chips accounted for 10 % of total shipments in 2019 and will reach about 90% by 2023. With the extensive deployment of 5G, Wi-Fi 6 is expected to be rapidly popularized in the next 2-3 years.

Compared with previous generations of Wi-Fi, the transmission speed of Wi-Fi 6 has been greatly improved, which is 827 times higher than Wi-Fi 1. The 6GHz spectrum enables Wi-Fi 6 to implement 59 20MHz channels, 29 40MHz channels, 14 80MHz channels and 7 160MHz channels. With the TWT technique, the wireless router only starts to connect when it receives a transmission command, so terminal power consumption can be reduced by more than 30%, and endurance is also expected to be extended.

Wi-Fi hotspots are increasingly being used in places such as shopping malls, stadiums and transport hubs. With the opening of the 6GHz spectrum and the extensive deployment of 5G networks, Wi-Fi is also promising in smart homes, smart TVs and vehicle-mounted devices. Currently, car manufacturers have explicitly required applying the Wi-Fi 6 standard to cars to reduce the use of wiring harnesses.

Competencies

Successful cooperation is based on mutual trust. Through open dialogue, we will get to the core of your company’s identity and harness your company’s full potential. Your needs and challenges drive our activities. Together, we create a scenario that is then put into action with our partners (see list of partners here). Hardware, software or a grand idea without a concept behind it is just “off-the-shelf technology”. But you should expect more: embedded systems that are tailored perfectly to your needs. That’s tailored technology.

ANALYSIS

Each process starts with an honest assessment of the current situation, taking market conditions and your core areas of expertise into account. We regard this phase as an open exchange of information in an open-minded and unrestricted way. As a trusted partner and challenger, the greatest possible benefit for you is our biggest goal.

Therefore we accept rejections, restrictions or changes to an existing order during the analysis phase. Three questions are key in this context: What do you really want to achieve? Which barriers are you confronted with? Will it take your company forward?

CONCEPT

In the concept phase, your wishes and needs are translated into proposed specific solutions and matched with the portfolios and skill sets of our partners. You will profit from our semiconductor, system and market experience as well as from our capability to make technical resources available.

The proof of concept covers not only technical but also commercial aspects providing the foundation of your business decisions.

IMPLEMENTATION

Now the “doing” phase starts: PRISMA brings together the right resources at the right time in the right place. We take care of the project management using the latest techniques as well as escalation and moderation tasks. You will benefit from smooth cooperation and fast time to market by using our extensive partner network and coordination capabilities.

The success of your project is not the end of the story: we stay by your side throughout every stage of the product lifecycle, provide technical support and assist you with sales and acquisition consulting.

Team

Prisma. Passionate Professionals.

Dr. Eckart Hauber

“We stand for interdisciplinary expertise – and work with the utmost passion for your success.”

Oliver Weng

“We say: No way! to no way!”

Yvonne Gastpar

“Actions are better than words, so just face the problem and tackle it!”

Tilo Hahn

„When it gets difficult is often right before you succeed.“ (Chris Garret)

Detlef Kaminski

“Be prismatic.“

Anne Melchior

“For us it’s crucial to always be available for our customers – and make them happy.”

Luis Fischer

„Logic will get you from A to B. Imagination will take you everywhere.“ (Albert Einstein)

Jochen Marx

“You are facing a challenge? We offer the solution!”

Markets

Automotive

Central Europe, and Germany especially, is a cluster region for the automotive industry and home to many innovation and global market leaders in the OEM and supplier business. Many years’ experience and a wealth of contacts have given us an in-depth understanding of this complex industry. The applications range from classical automotive electronics to innovative infotainment systems, ADAS and car-to-x solutions, as well as other applications relating to autonomous driving. Technology is playing an increasingly important role in the automotive industry – and PRISMA solutions are an indispensable competitive advantage in this context.

Industrial

Industry 4.0 is the greatest driver of innovation in this segment and Central Europe harbours a range of hidden champions among the market leaders. Developments such as Smart Factory demand real-time connectivity, security and safety, paving the way for the Internet of Things, and PRISMA solutions will help you to set the pace and stay ahead in this fast evolving environment.

Consumer

Consumer electronics are also becoming increasingly intelligent and networked at home. TVs, communication devices, watches, appliances and home gateways – the future is becoming even smarter. New yet unknown business opportunities will emerge to challenge your existing business models and will force you to develop new products and services. PRISMA supports you with innovative hardware solutions or fully integrated systems including software, mechanical design and high-quality housing – from sensors to the cloud.